This past Thursday night, as rumors swirled about the Brown University gunman, the network's Kaitlan Collins took to social media, pointing out the conflicting information and directing people to her channel's 9pm newscast.
Even though the network is hardly a perfect news source, her statement seemed accurate for a lot of people. It remains one of the organizations where one can locate reality-based and largely reliable reporting – particularly during breaking news situations like the one developing close to a New Hampshire storage facility.
A Precarious State During a Business Battle
However the news network, now four and a half decades old, finds itself in a precarious position as two giant media corporations compete for ownership of its corporate owner, Warner Bros Discovery.
Regardless of who wins, the fate of CNN has become part of a high-stakes game of business acquisition, not as a question of what benefits the information-seeking public.
“Here is one more case of the fundamental flaws with origins in decades of governmental choices,” stated Victor Pickard, writer of “Democracy Without Journalism?” and a academic specializing in media policy at the Pennsylvania University.
The conjecture about the future owner of Warner Bros Discovery – will it be Netflix or Paramount Skydance? – overlooks a more important point.
“It is often framed as a business story with key players as the central actors, but there is hardly any discussion of the common good,” Pickard explained.
A Further Layer: Donald Trump
The CNN scenario is complicated by Donald Trump’s longstanding stance about a network he has frequently denounced as perhaps his primary “fake news” antagonist.
Think back to the cries of “CNN sucks!” at the president’s rallies, his team's disciplinary withdrawal of reporter Jim Acosta’s press credentials, or his sparring with Collins in official meetings.
Trump now says that the network requires new ownership. Many see this as a desire for ownership that will insulate him from criticism and scrutiny. That is one reason why he seems to come down on the side of Paramount Skydance, which has made a hostile bid.
He has grounds to favor that company more. For one thing, it is controlled by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.
The company, parent of CBS News, also recently appointed the conservative Bari Weiss, noted for her “anti-woke” beliefs, as the editor-in-chief of that venerable news network.
A Future of Further Uncertainty
It is important to note, if Netflix is successful, CNN and other cable outlets would first be separated into a separate entity. That would be a welcome development to many at the network, but it’s far from a safe harbor. That arrangement could position CNN for a future sale. It never ends.
If you ask Timothy Wu, much of this is illegal, anyway. The influential voice of big tech’s dominance stated that anti-trust laws should prohibit both deals.
“Both acquisition attempts would be detrimental to the country, and both should be challenged by regulators,” Wu stated.
The Fundamental Problem and a Way Ahead
Regardless of the resolution regarding CNN, the bigger problem remains.
“What we have now is a highly structure that undermines democracy, but we shouldn’t give in to learned helplessness,” Pickard said. Government actions – from the 1930s and 1940s – helped to build this overly commercial monster, and new policy decisions can tackle it.
Is this likely in an era where the top communications regulator won’t even affirm that the agency is independent? Reform is highly improbable now, but that is not to say it will be impossible forever.
Policies that strengthen independent news organizations, reinforce local journalism, fund public media, and prohibit the accumulation of media power in a handful of hands are within reach – they are essential for a functioning democracy.
In the world of media ownership, bigger isn’t better. And news organizations including CNN must not be pieces in the newest merger game.