Users will soon have a fresh option that enables them to reduce the volume of AI-created videos appearing in their timelines. This move comes as the company revealed that it presently contains in excess of 1 bn content made with AI.
Trial and Implementation
This change is being tested over the coming weeks before a global launch. This advancement aligns with a rise in AI content, driven by emerging AI video creators.
The Broader AI Trend
Studies have shown that nearly one in 10 of the quickest rising channels on another major platform exclusively feature AI-generated videos. A significant portion of this material is deemed mass-produced AI material, a phrase for inferior, mass-produced content that is typically nonsensical or dreamlike.
Based on user feedback that a lot of users appreciate content created using AI tools, ranging from computer-generated images to educational videos, and we intend to offer the community the option to adjust the amount of that, based on their own likes,” said a company executive.
AI on the Platform
TikTok disclosed that there are currently over a billion videos on its app labeled as artificially created. Collectively, in excess of 100 m media items are submitted to the app each day, making clips made by AI a relatively small part of its complete catalog.
Customizing Your Feed
Viewers will be in a position to reduce or increase the volume of AI-generated videos they watch by accessing the topic control option in the application and picking the AI content topic. Additional categories that currently be controlled under the setting encompass news, clothing, cosmetics, and dance.
Content Labeling and Policies
Its guidelines mandate creators to identify convincing AI-generated content, and it bans malicious AI impersonations of celebrities or emergencies. Any realistic AI-generated clip that is not labeled can be taken down under its user guidelines.
Additionally, the service will from now on attach an “AI-made” label to content made using its own AI tools, or flagged by an collaborative effort for recognizing content made by AI. This measure is intended to help prevent users from trying to circumvent the labeling process.
AI Literacy Programs
The company is also introducing a $2 million AI literacy fund for professionals and groups to produce informative material about ethical AI use. This initiative will assist non-profit groups focused on educating coding and technology.
Content Safety Approach
TikTok has supported its content review process, amid discussion over plans to make redundant hundreds of safety staff in Britain. TikTok is set to eliminate a significant number of roles in its trust and safety division in the UK capital, with trade unions and online safety experts expressing worry that staff are being displaced by AI moderation.
A trust and safety lead stated that staff-based oversight would continue to be important, but AI can shield workers by filtering out the most graphic content ahead of it is viewed by people. The platform announced a 76% decrease in explicit and harmful content handled by content reviewers over the last 12 months due to reliance on its automated systems.
We believe it is crucial to integrate humans and technology to maintain a secure environment,” the executive stated. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as quickly as possible, which is the area in which a extensive automated help is proving valuable process content quickly.”
